Post by account_disabled on Jan 8, 2024 8:26:22 GMT 2
When we are young, we are more than ever at the mercy of fears and we often feel like we don't fit in anywhere. Such an overwhelming feeling (perfectly normal on the other hand) overwhelms many children and adolescents. And to try to break it, the British NGO Childline has launched a spot that bluntly declares that "no one is normal." The ad makes its debut at a particularly delicate time, when mental health problems affect thousands of children and adolescents as a result of the coronavirus pandemic . The spot , filmed using the "stop motion" animation technique, stars as a boy who camouflages the monster that lives in the deepest recesses of his bowels with a human costume .
The objective? Let no one at school discover the beast that lives in the most intimate part of their being. The beast that lurks inside the young man struggles, however, to free itself from the disguise that holds Phone Number List it and show itself as it is to its classmates. But the protagonist is not the only one who hides a "freak" inside him and his colleagues also seek shelter for their respective internal monsters. If you do not see the embedded video correctly, click here "No matter how you feel inside, you're not alone" is the phrase that ends the Childline advertisement. Signed by The Gate agency and jointly produced by Blink Productions and Rowdt Films, the spot is impregnated with the melancholic chords of a song that fits like a glove: the Radiohead classic "Creep.
At Childline we often hear from young people who feel different. And this feeling is due to a whole host of reasons, from bullying to abuse to mental health problems. But sometimes young people just don't feel comfortable in their own skin ," explains Grania Hyde-Smith, Childline's head of marketing. Childline's new ad "speaks to children and adolescents in a language that is perfectly natural for them ," emphasizes Lucan Peon, CCO of The Gate. And it anchors in an emotional story that "intrigues people enough to pay attention and move them to reflect."
The objective? Let no one at school discover the beast that lives in the most intimate part of their being. The beast that lurks inside the young man struggles, however, to free itself from the disguise that holds Phone Number List it and show itself as it is to its classmates. But the protagonist is not the only one who hides a "freak" inside him and his colleagues also seek shelter for their respective internal monsters. If you do not see the embedded video correctly, click here "No matter how you feel inside, you're not alone" is the phrase that ends the Childline advertisement. Signed by The Gate agency and jointly produced by Blink Productions and Rowdt Films, the spot is impregnated with the melancholic chords of a song that fits like a glove: the Radiohead classic "Creep.
At Childline we often hear from young people who feel different. And this feeling is due to a whole host of reasons, from bullying to abuse to mental health problems. But sometimes young people just don't feel comfortable in their own skin ," explains Grania Hyde-Smith, Childline's head of marketing. Childline's new ad "speaks to children and adolescents in a language that is perfectly natural for them ," emphasizes Lucan Peon, CCO of The Gate. And it anchors in an emotional story that "intrigues people enough to pay attention and move them to reflect."